Privacy Policy

Privacy Policy

Effective Date: 01.08.2025

This Privacy Policy explains how The Urban Mouse ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website and interact with our services.

1. Who We Are

The Urban Mouse operates an e-commerce store through Shopify, selling premium pet lifestyle products across Europe. We are the data controller responsible for your personal data under this Privacy Policy.

Contact: info@theurbanmouse.com

2. What Data We Collect

We may collect the following personal information:

  • Identity Data: name, email, address, phone number

  • Order Data: billing/shipping address, purchase history

  • Payment Data: last 4 digits of your card (via Shopify Payments, Stripe, or PayPal)

  • Device/Usage Data: IP address, browser type, device ID, session activity

  • Marketing Data: email preferences, cookie consent choices

3. How We Collect Your Data

  • When you place an order

  • When you contact us via forms or email

  • When you subscribe to our newsletter

  • Via cookies and tracking tools (Google Analytics, Facebook Pixel)

4. Why We Collect It (Legal Basis)

  • To fulfill your orders (Contractual necessity)

  • To send marketing emails (Consent)

  • To improve our site and user experience (Legitimate Interest)

  • To comply with legal obligations (Legal Requirement)

5. Data Sharing

We may share your information with:

  • Shopify (our e-commerce platform)

  • Payment providers (Stripe, PayPal)

  • Analytics services (Google)

  • Advertising platforms (Meta, Google)

  • Logistics providers (shipping companies)

Some of these partners may process data outside the EU under appropriate safeguards (e.g., Standard Contractual Clauses).

6. Your Rights (EU/EEA Residents)

You have the right to:

  • Access your personal data

  • Request correction or deletion

  • Object to processing for marketing

  • Withdraw consent at any time

  • File a complaint with your data protection authority

To exercise any rights, email us at [your email].

7. Cookies & Tracking

We use cookies to improve your experience, track site performance, and personalize ads. You can manage your preferences through our cookie banner or browser settings.

8. Data Retention

We retain your data only as long as necessary:

  • Orders: 7 years (for tax compliance)

  • Marketing consent: until withdrawn

  • Analytics data: up to 26 months

9. Data Security

We take appropriate measures to secure your data using encryption, access controls, and secure third-party services.

10. Updates to This Policy

We may update this policy. We’ll post any changes on this page and update the "Effective Date" above.

For any privacy-related concerns or requests, contact us at info@theurbanmouse.com.